Comments on: Process, promotion and presentations at FOWD London 2008 http://hiddenchemistry.com/2008/04/process-promotion-and-presentations-at-fowd-london-2008/ Thu, 20 Nov 2008 23:20:41 +0000 http://wordpress.org/?v=2.7-beta3 hourly 1 By: Peter Parkes http://hiddenchemistry.com/2008/04/process-promotion-and-presentations-at-fowd-london-2008/comment-page-1/#comment-16901 Peter Parkes Sat, 26 Apr 2008 21:56:12 +0000 http://hiddenchemistry.com/?p=67#comment-16901 <p>Thanks for your thoughts; I think the key is the notion of the satellite being a gateway to <em>something</em> — whether that’s brand or product.</p> Thanks for your thoughts; I think the key is the notion of the satellite being a gateway to something — whether that’s brand or product.

]]> By: Mike Wagner http://hiddenchemistry.com/2008/04/process-promotion-and-presentations-at-fowd-london-2008/comment-page-1/#comment-16899 Mike Wagner Sat, 26 Apr 2008 21:44:18 +0000 http://hiddenchemistry.com/?p=67#comment-16899 <p>I like your point about Paul's thoughts on "small, simple, free side-products which offer a gateway to the main commercial proposition."</p> <p>We ought always keep in mind that how we sell and what we offer up front serve as free samples of our brand. 37signals promise to deliver "striped-down-and-simple" product design is convincingly sampled with Ta-Da lists.</p> <p>Keep creating...a story worth repeating, Mike</p> I like your point about Paul’s thoughts on “small, simple, free side-products which offer a gateway to the main commercial proposition.”

We ought always keep in mind that how we sell and what we offer up front serve as free samples of our brand. 37signals promise to deliver “striped-down-and-simple” product design is convincingly sampled with Ta-Da lists.

Keep creating…a story worth repeating,
Mike

]]> By: Paul Farnell http://hiddenchemistry.com/2008/04/process-promotion-and-presentations-at-fowd-london-2008/comment-page-1/#comment-15727 Paul Farnell Sat, 19 Apr 2008 16:59:33 +0000 http://hiddenchemistry.com/?p=67#comment-15727 <p>Nice write up, Peter. I'm really pleased you enjoyed my talk. I think you're absolutely right regarding the promotion of a way of thinking via satellites, too, especially with regard to 37signals.</p> Nice write up, Peter. I’m really pleased you enjoyed my talk. I think you’re absolutely right regarding the promotion of a way of thinking via satellites, too, especially with regard to 37signals.

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