American Airlines New Coach Lounge – scan: MewDeep

As American Airlines launches its new brand identity, this photo harks back to the days when commercial pressures weren’t quite so great. Of course, AA doesn’t even fly the 747 any more, having retired them from its fleet in 1994, but the notion of personal space does seem to be making more of an impact on the design of its new business class cabin on the Boeing 777-300 and first class cabin on the Airbus A321 than the cramped layout of the current fleet.

Boeing 777-300 business class cabin – rendering: American Airlines

You won’t believe you’re on an airplane.

See it with your own eyes. It’s bigger than most living rooms, has soft cushiony seats all around, in the middle is a stand-up bar …and not only is it on an airplane, but it’s in coach.

The American Airlines Coach Lounge.

Take a walk to it, through it, around it. Stretch your legs. Relax.

It’s a place where you can mingle, make new friends, have a snack, have some fun. Whatever.

You can even give yourself a going-away party while you’re going away. By far, it’s the most wonderful thing ever to happen to a coach passenger. But this new standard of comfort doesn’t stop with our lounge. You’ll notice it everywhere, from nose to tail.

On our new 747 LuxuryLiner.

In coach, for instance,we’ve taken out rows of seats and rearranged the layout so each passenger gets extra legroom.

In first class, you can reserve a table for four. Dine with friends as you would in a restaurant on the ground. Play cards. Hold a business meeting. And upstairs is our redecorated first class lounge. A plush intimate spot where you can pour your own champagne and liqueurs after dinner.

And on transcontinental flights, our new Flagship Service features delicious Polynesian food served by our stewardesses in their pretty new outfits.

If this sounds like a plane of the future, it isn’t. Our 747s have all these comforts right now, including the Coach Lounge.

Every one is a LuxuryLiner.

So call us or your Travel Agent.

American Airlines New 747 LuxuryLiner.

The plane with no competition.

via Kevin Slavin.