Fogg: Free mobile data in the UK, Denmark and Sweden
If you have a 3G-capable iPad, or another tablet and are currently paying for data in the UK, Fogg is worth a look.
The free package includes 1GB data per month in the UK, Denmark and Sweden – no credit card or other payment details required. A no-brainer for if you currently pay for a SIM in your iPad in any of these countries and don’t use a lot of data, and even better if you travel between them.
There’s also a no-contract premium package which offers 10GB per month for 99 SEK (£10.26 at the time of writing), and which will in theory offer access in additional countries in due course. Italy, Ireland and Austria are next on the list.
The signup process is minimal, and my SIM arrived within a couple of weeks. It’s a combined mini-SIM and micro-SIM package, so scissors may be required for devices which use a nano-SIM. Once the SIM has arrived, it’s a case of inserting it, and going through a one-time login process to activate it. I had to switch data roaming on to get it to acknowledge a data connection.
It seems to be using Three’s network, and one can only assume that Fogg has negotiated a low enough wholesale price point with Three and potentially other operators in Denmark and Sweden to make the free product viable. The technology is subject to a pending patent which describes the method for switching between ISMIs (mobile subscriber identities) when the user’s location changes, which may make it easier for Fogg to manage the wholesale agreements.
In any case, quite how long the free package will remain is unclear – it seems like a fairly irresistible freemium entry point. Here’s hoping this is the start of a revolution.