Please do not mark your packages ‘atheist’
An interesting experiment by Atheist in response to some customer feedback about packaging design:
We sent 178 packages to 89 people, in 49 US states. Each person was sent 2 packages; one sealed with ATHEIST-branded packing tape, the other with neutral tape.
ATHEIST-branded packages took an average of 3 days longer to reach their recipients, and were 10 times more likely to get lost in transit. Whether this was a result of mishandling by USPS or US Customs is unclear. There’s some worthwhile discussion in the comments – and a reassurance from the Atheist team:
I think the study is imperfect, and we do want to replicate it, but respected statisticians and academics who we’ve run this study past believe that our conclusion of a ‘likelihood’ of personal prejudice impacting delivery times is robust, and it will be submitted for peer review, alongside the more expansive replication we hope to make.
Intriguing more than depressing – I’ve struggled to find any other examples of similar studies, but would be fascinated to see more. Drop me a line if you come across anything relevant.
via John Willshire.