Adobe and Audi’s immersive websites
Full screen, immersive, video rich sites are accessible to a reasonable number of internet users — are they any good?
We’re gradually reaching a stage, due to the increasing adoption of high speed internet connections, where full screen, immersive, video rich sites are accessible to a reasonable number of internet users.
A couple of recent examples from Audi and Adobe are typical of their genre — visually and aurally stunning, but more or less invisible to search engines and pretty redundant to those of us who can’t see or hear.
Still, for those of us who can, they’re worth a look. The Audi site is for their new R8, and the Adobe example for their Creative Suite software — one fast and furious and the other whimsical, with a little monkey character to show you around. (via TMW Ideas)
Tagged
accessibility, Adobe, Audi, Blog, broadband, cars, Creative Suite, immersive websites, R8, software, video, web design
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About Peter Parkes
I’m an entrepreneurial twenty three year old, part of the team at we are social, a conversation agency based in London.
On this site, I blog mainly about communication, design, technology and the arts, and their impact on society. I also write the Skype blog.
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You say “fast and furious” but after Martin’s O.M.G. review I rushed off to Audi and Adobe. Five minutes later, neither had loaded and I couldn’t see what all the fuss was about (of course maybe doing both in different tabs was part of the problem…)
The Audi one was a bit sluggish on my home connection, too, to be fair; I’m surprised about the Adobe one, though, which was pretty slick for me.
Still, I suppose this is just one of the many reasons never to rely on all-Flash sites.