I’m an entrepreneurial twenty two year old, part of the team at Glasshouse Partnership, a corporate marketing agency based in London.
On this site, I blog mainly about communication, design, technology and the arts, and their impact on society. I also write the Skype UK blog, and contribute to the Glasshouse Partnership blog.
I often find myself trying to explain what brands are. And no, they’re not logos.
Time and time again, whether with friends or family, I find myself trying to explain what brands are.
What brands are, and why they’re important: (based on Marty Neumeier’s presentation, below)
Characteristics of charismatic brands:
Common reactions to my job description range from genuine unawareness (so what does that involve?) to misconception (branding’s all about logos, right?). Trying to untangle people’s preconceptions about what brands are, why they’re important and why what I do in the office is of value to society can often be a bit of a challenge.
I haven’t read Marty Neumeier’s The Brand Gap, but this summary presentation (via Presentation Zen) provided a welcome distraction for twenty minutes of a rainy Sunday afternoon.
Entertaining, if a bit gimmicky at times, it’s a great introduction to the world of branding. Watch and learn.
I’m an entrepreneurial twenty two year old, part of the team at Glasshouse Partnership, a corporate marketing agency based in London.
On this site, I blog mainly about communication, design, technology and the arts, and their impact on society. I also write the Skype UK blog, and contribute to the Glasshouse Partnership blog.
Thanks for pointing to Neumeier’s summary presentation. I hadn’t seen that, but have read the book.
I’ve been asking audiences for 8 years, “what is a brand?”.
Fascinating to hear the answers and lack of clarity on the subject.
Good to have found your blog. Thanks for stirring things up.
Keep creating,
Mike
… and I’m sure you’re speaking to audiences infinitely more knowledgeable than mine.
Good to find your blog too — it’s in the feed reader now.
I was struck by the fact that ‘The Brand Gap’ isn’t actually all that great on describing the richness and complexity around brands. So I’ve put together a reading list of titles that I’ve found useful.
http://beingbeta.blogspot.com/2007/05/commercial-branding-reading-list.html
Hope it’s of use.
Thanks for that — I’ll have to have a good look at those.